Employee Retention Guide 2024

According to a recent study, in 2021 68% of workers decided to change companies. A successful employee retention strategy can not only increase the satisfaction of your colleagues, but also has huge benefits for your company, because losing and replacing employees is costly.

Basically, companies have switched to survival mode over the last 1.5 years. Even though - as of now - there is still no clear way out of the pandemic situation, it is time for companies to adapt to the circumstances, i.e. switch from survival mode to strategic planning and ensure that talent is retained by the company with targeted measures.

In this article, we present three measures to help you improve employee retention. And they can be implemented immediately!

Authentic recruiting processes

Unmet expectations are one of the most common reasons why new hires fail. It is therefore important to focus on “expectation management” even during the recruiting process. The magic bullet to win the battle of the best talent is no longer praising the “perfect” position. Focus on authenticity!

💡 cofenster tip: Video formats such as “A day with...” or interviews with future colleagues provide an authentic insight into the new working environment and establish an emotional connection with companies and employees right from the start.

Take time to onboard

The right onboarding is the be-all and end-all for your employee retention. The goal of every onboarding should not only be to explain to new employees how to complete tasks, but also to make them want to do the tasks. It is important to take your time and respond individually to needs and requirements, instead of choosing the blueprint, which has probably been used for 10 years.

💡 cowindow tip: Generation Z is getting ready for the working world. Adapt to their requirements and rely on modern formats. Try out new approaches and then get feedback from the new employees - you'll see that they will appreciate your effort!

Create highlights

Especially when working from home, it is difficult to maintain the corporate culture that your company may be known for. Communication usually takes place exclusively in text form. There is no serotonin boost during a joint team activity or when celebrating joint successes. Create highlights with remote team events, awards, or recurring formats that your employees are looking forward to.

💡 Cofenster tip: The reason why Netflix is so successful? There are always new things to discover. Whether nostalgic classics or new series productions that captivate you. Try to bring regularity to formats and create (anticipation) joy among your employees!

Your employee retention strategy 2022

Even if the world is a huge question mark right now, you can make sure that your colleagues' workplace is a safe and pleasant place. It is therefore not only economically worthwhile to invest in effective employee retention.

Because companies are only as good as the people who drive them forward.