VR meetings, chat GPT and the effect of digital tools on internal communication

Digitalization has changed the way companies communicate and collaborate internally. By introducing new technologies such as Social intranets, apps for employees and employee-generated videos, companies now have more options than ever before to improve internal communication. But with the introduction of these new technologies, there are also challenges that need to be overcome.

This blog article is suitable as a classification of the most important trends and technologies that can influence internal communication. Here you can find out which of the following new features are really worthwhile for use in IK.

Tighter budgets & higher requirements

Despite the growing importance of internal communication, many departments must tighten their belts. Be it due to a shortage of skilled workers or due to reduced budgets. At the same time, however, there is also an increasing demand for internal communication. For example, bringing together internal and external communication or through new initiatives for employee engagement.

At this point, we can Intranet automations support internal communication. This makes it possible to streamline repetitive day-to-day processes, such as the distribution of team updates, training and onboarding materials. Chatbots can also be used on the intranet in the same way, to answer frequently asked questions or conduct surveys.

Measurability of internal communication

There is also more and more demand that the effectiveness and sustainability of campaigns is made measurable. This applies not only to internal communication, but to all processes in the company. At the same time, this is accompanied by the fear of too much performance control and emotionless columns of numbers. The task of internal communication is now to provide managers with tips and tools that can be used to reduce barriers to measurability and communicate results in an appealing way.

Here, employee-generated videos can be a good way to make reports appealing using storytelling elements. At the same time can Intranet analysis software help to obtain figures on employee engagement or to find out whether, for example, a video has also reached employees and whether the video was actually watched to the end.

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People vs. technology

On the one hand, there is the task of streamlining processes through technology and making them more efficient. On the other hand, however, there are the problem areas of employee engagement, employee retention and digital wellbeing. As a result of hybrid work and constantly changing technologies, the general stress level is increasing and cooperation within the company is declining. As a result, employee motivation decreases in the long term, which leads to higher fluctuation.

As a result, ways must also be found to motivate employees and bring them closer together again.

Digital technologies can also be of great support here. For example, there are various software applications, such as meditation apps, which can help improve mental health. Considerations are also being made by VR technologyto let remote employees come together in virtual meeting rooms.

An immediately applicable solution to this challenge is Employee Generated Videos. They are a communication medium that can be produced quickly and cost-effectively while being appealing, personal and authentic. With a video solution such as cofenster, all employees can create videos in a very short time, even without experience in video production, and on the intranet or as part of Corporate influencer programs upload to social media platforms.

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